Don't Think of an Elephant

Know Your Values And Frame The Debate

What Unites Caring Citizens?

(Resources on this page are from George Lakoff's, Don't Think of an Elephant)

First, values coming out of a basic progressive vision.

  • Empathy, Responsibility for self and others, and Strength are the core values of expanding "life, liberty, and the pursuit of happiness."

Second, principles that realize progressive values.

  • Human rights versus corporate rights and compassion are public governing principles

Third, policy directions that fit the vision & values.

  • Use human rights principles of universality, equity, accountability, transparency, and participation to frame all policy.

Fourth, a brief ten word philosophy encapsulating all.

  • Stronger Americans - reframes - stronger defense
  • Progressive Markets - reframes - free markets
  • Better Future - reframes - lower taxes
  • Effective Government - reframes - less government
  • Mutual Responsibility - reframes - family values

Free Downloads

Chapter 1: Framing 101

How to Respond to Conservatives

Caring Citizens' Flash Cards

Formatted to print on Avery 3x5 card stock #5388

Compassion Occupiers Wanted

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